A Little LYC History...

At Lose Ya Cool, we're crazy about custom designs and all about making awesome t-shirts. We are female-owned and operated and based in the Southeast, USA. Lose Ya Cool is the result of friendship, many long road trips, and the constant drive to design and create.


Love At First Tee

Two graphic tee lovin’ free spirits meet at the Mamie Ruth headquarters in Savannah, Georgia. Emily and Jessica bond over their love of live music, graphic tees, vintage shopping, and immediately start on a journey to create the coolest graphic tees on earth.


A Little Sketchy

Jessica begins hand drawing and creating vintage-inspired graphic tees for Emily’s clothing line, Mamie Ruth. Their designs were picked up by over 52 independent boutiques and national retailers.


Quality Is Key

Frustrated with the manufacturing industry, Emily begins working with a local manufacturer to reduce waste and create high quality garments from raw material.


Brand Builder Pro

Jessica’s creativity is noticed by an advertising agency and she begins expanding her graphic abilities to include art direction and branding for companies nationwide.


A Star is Born

A sorority was searching for a fashion forward, unique t-shirt for their bid day and approached Mamie Ruth to make some tees for them. Emily had a lightbulb moment and immediately saw that there was something missing from the sorority t-shirt world. Emily reached out to the most bad a graphic designer she knew and together they created Lose Ya Cool.


Lose Ya Cool Becomes Offical

Lose Ya Cool became an officially Greek Licensed vendor in Spring of 2018.


Lose Ya Cool is a female owned and operated company with over 20 years of combined experience in the fashion and design industry. With the addition of our sales star, Scout, we are dedicated to bringing mind-blowing merch to the masses.